Book Launch Strategy: Promoting 'Launch a Business in a Day' by Bill Roos

📘 Helping Launch a Book - ‘Launch a Business in a Day’

Recently, we partnered with author Bill Roos to promote his book, Launch a Business in a Day: The Essential Steps to Get Your Startup Running, available now on Amazon.

Our goal: build a comprehensive marketing strategy and test cost-effective channels, starting with Pinterest.

🔍 Phase 1: Strategy & Research

We began by researching different ways to promote a self-published book, focusing on:

• Free and paid promotion channels

• Social media groups

• Community engagement

• Outreach, blogging, and PR

• Video marketing

• Email campaigns

• Book promotion platforms (e.g., BookBub, Reedsy, NetGalley)

• Amazon-specific optimizations (A+ Content, ads, verified reviews)

This research became the foundation for a Book Marketing Strategy document - a go-to plan for the client.

🌐 Top Promotion Channels We Explored

Here’s a summary of the strategic directions we suggested:

• Facebook groups (e.g., ProfileCritics, Self-Published Authors)

• Pinterest: free pins and Pinterest Advertisement Campaigns

• Reddit communities with organic engagement

• LinkedIn content strategy for startup and entrepreneur groups

• YouTube trailer video to use across platforms

• Guest blogging, Medium, and Substack articles

• Speaking opportunities at local events and business schools

• Email campaigns targeting startup founders and students

• Amazon KDP optimization using A+ content and ads

• Trusted book promotion platforms like BookBub, Reedsy Discovery, Freebooksy, and more

We presented all of these in a structured way to help the client choose what to focus on.

📌 Phase 2: Pinterest Campaign - Visuals First

Bill decided to begin with Pinterest - a platform ideal for visual discovery and evergreen traffic.

We helped with:

✅ 1. Account Setup

Converted Bill’s personal account to a Pinterest Business account to unlock ad and analytics tools.

🧠 2. Content Planning

We brainstormed engaging visual ideas targeting different audiences:

• Aspiring entrepreneurs

• Parents starting side hustles

• Corporate employees dreaming of a business

• People who want financial freedom

🎨 3. Visual Creation

We followed a simple creative process:

• Come up with a catchy line or caption (e.g., “From Side Hustle to CEO”).

• Use AI tools like ChatGPT, Canva, DeepAI, VIVAGO to generate visuals.

• Finalize in Photoshop (especially for clean book cover placement).

We tested various styles:

• Minimalistic book ads

• Realistic lifestyle images

• Cartoon-style illustrations

• Lifestyle Tablet Ads

• Scroll-stopping quote cards

✨ Best results? Came from ChatGPT-generated images - especially when combined with Photoshop for precision.

📈 Next Steps: Ad Testing

Bill has launched his first Pinterest ad campaign, using the pins we created. Now it’s time to test:

• Which visuals perform best?

• What audiences engage the most?

• How does Pinterest compare to other platforms?

This data will inform the next stage: potentially scaling with Amazon Ads, Facebook Ads, or media outreach.

🎯 Final Thoughts

This project shows how modern book marketing is a blend of research, creativity, and experimentation. By starting with visual-first platforms like Pinterest, authors can build brand awareness, reach new readers, and drive traffic to Amazon.

We’re excited to see where this campaign goes - and we’re proud to support creators like Bill Roos in launching meaningful projects into the world.